Freelance
Goal:
Established a digital presence
Increase traffic on their site to attract new/potential customers to their spalon
Create the overall look, feel and functionality of the site
Role:
Front-End Developer and Web Designer
Involved in all web design stages from concept to final front end implementation
Velvet is a new concept on beauty clinics. They are a spalon in Toluca, Mexico whose treatments are carefully curated for their client needs. They use state-of-the-art technology, non-surgical treatments and the most advanced techniques to achieve the best results with the least amount of disruption to everyday life.
I conceptualized and created site from end-to-end. I spoke with client to identify their needs; developed sketches, information architecture, wireframes, and high-fidelity designs; and presented the end results to the clients.
My goal as lead designer on Velvet's website was establish their digital presence, ensure their brand was conveyed digitally. The website showcases their services and allows customers to easily book appointments in advance.